Which is a recommended best practice when creating a new mobilepreferred ad creative?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which is a recommended best practice when creating a new mobilepreferred ad creative?

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An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?

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How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?

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Local Google+ pages created on Google My Business can be:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Local Google+ pages created on Google My Business can be:

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Which is a benefit linking a Google My Business account to an AdWords campaign?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which is a benefit linking a Google My Business account to an AdWords campaign?

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A florist is advertising five types of flowers, including red roses. When a user types the phrase "red roses" into Google, the advertiser's ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

A florist is advertising five types of flowers, including red roses. When a user types the phrase "red roses" into Google, the advertiser's ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

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Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

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What kind of click volume increase is likely to be immediately filtered from an AdWords campaign?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

What kind of click volume increase is likely to be immediately filtered from an AdWords campaign?

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An advertiser's ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser's ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

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Which is a benefit of linking a Google My Business account to an AdWords campaign?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which is a benefit of linking a Google My Business account to an AdWords campaign?

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Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?

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Jane uses AdWords to promote her online shoe store and her conversionrate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Jane uses AdWords to promote her online shoe store and her conversionrate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:

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In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

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It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:

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What is a benefit of using the AdWords Application Programming Interface (API)?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

What is a benefit of using the AdWords Application Programming Interface (API)?

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Which can be specified at the campaign level?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which can be specified at the campaign level?

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Which is a recommended action for new mobile preferred ad creative?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which is a recommended action for new mobile preferred ad creative?

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An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?

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Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

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Which is a benefit of using AdWords editor?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which is a benefit of using AdWords editor?

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An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

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An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?

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You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?

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An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?

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Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:

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In order to differentiate ads from the ads of competitors, advertisers creating text ads should:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

In order to differentiate ads from the ads of competitors, advertisers creating text ads should:

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Which approach to bidding is best suited to maximize profit?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which approach to bidding is best suited to maximize profit?

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An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?

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Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?

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How could an advertiser determine the most profitable keywords within a campaign?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

How could an advertiser determine the most profitable keywords within a campaign?

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Which scenario would record to two conversions (1-per-click)?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which scenario would record to two conversions (1-per-click)?

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The IP Exclusion tool allows advertisers to:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

The IP Exclusion tool allows advertisers to:

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Which are key elements to keep in mind when optimizing a landing page for AdWords?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which are key elements to keep in mind when optimizing a landing page for AdWords?

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To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

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What can be learned from a Search Funnel?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

What can be learned from a Search Funnel?

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Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Compare average CPA and conversion rate before and after using the Conversion Optimizer.

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Which is the most appropriate action to take when a keyword is below the "first page bid estimate" listed in the Status column of the Keywords tab?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which is the most appropriate action to take when a keyword is below the "first page bid estimate" listed in the Status column of the Keywords tab?

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How should advertisers use their websites to help them structure their accounts?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

How should advertisers use their websites to help them structure their accounts?

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One reason for using Conversion Optimizer is to:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

One reason for using Conversion Optimizer is to:

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An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?

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Which feature distinguishes location extensions from regional and customized campaign targeting?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which feature distinguishes location extensions from regional and customized campaign targeting?

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A new coffeehouse downtown would like to run an "afternoon espresso" promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

A new coffeehouse downtown would like to run an "afternoon espresso" promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?

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Often, the "last click" before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Often, the "last click" before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?

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An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:

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A user conducts a search on the term "laptop computers" and clicks on an ad. Which landing page would be the most relevant to that user?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

A user conducts a search on the term "laptop computers" and clicks on an ad. Which landing page would be the most relevant to that user?

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You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

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Which determines a keyword's clickthrough rate (CTR)?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which determines a keyword's clickthrough rate (CTR)?

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How does the Conversion Optimizer use an advertisers cost-peracquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

How does the Conversion Optimizer use an advertisers cost-peracquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?

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An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

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Which AdWords feature is compatible with Conversion Optimizer?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which AdWords feature is compatible with Conversion Optimizer?

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An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:

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An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?

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You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

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Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

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The purpose of a developer or authentication token is to track:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

The purpose of a developer or authentication token is to track:

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An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. Which action should the advertiser take to increase the number of conversions received?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. Which action should the advertiser take to increase the number of conversions received?

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Information an advertiser would find in the Change History tool would be:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Information an advertiser would find in the Change History tool would be:

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At which level of an AdWords account can an advertiser make changes to network and location targeting settings?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

At which level of an AdWords account can an advertiser make changes to network and location targeting settings?

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At which level of an AdWords account can an advertiser make changes to network and location targeting settings?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

At which level of an AdWords account can an advertiser make changes to network and location targeting settings?

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In a Reach and Frequency report, "Reach" is defined as the:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

In a Reach and Frequency report, "Reach" is defined as the:

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You are gaining a reputation as a true wizard of AdWords and just won a multi-million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You are gaining a reputation as a true wizard of AdWords and just won a multi-million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?

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An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

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An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to display?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to display?

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Business listings in Google My Business can be:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Business listings in Google My Business can be:

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AdWords Campaign Experiments allow you to...

Google AdWords Advanced Search Exam (last updated on April 15, 2016

AdWords Campaign Experiments allow you to...

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If multiple individuals are making changes to the same AdWords account, when they open that account in AdWords Editor, they should:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

If multiple individuals are making changes to the same AdWords account, when they open that account in AdWords Editor, they should:

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The keyword insertion code in an ad's headline reads: "Buy {KeyWord:Books}." The related ad appeared when a user searched "flower books" and the query expanded to a broad-matched keyword in the account, "gardening books." In this example, how would the ad's headline be displayed?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

The keyword insertion code in an ad's headline reads: "Buy {KeyWord:Books}." The related ad appeared when a user searched "flower books" and the query expanded to a broad-matched keyword in the account, "gardening books." In this example, how would the ad's headline be displayed?

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Where on an e-commerce website should an advertiser install the AdWords conversion tracking code?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Where on an e-commerce website should an advertiser install the AdWords conversion tracking code?

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If the query "Seattle plumbers" is entered into Google, Google will use the location term that is part of the query to show ads:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

If the query "Seattle plumbers" is entered into Google, Google will use the location term that is part of the query to show ads:

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Which is the next stage of detection in an AdWords account, if Google's automatic filtering system does not successfully remove all potentially invalid clicks?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which is the next stage of detection in an AdWords account, if Google's automatic filtering system does not successfully remove all potentially invalid clicks?

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Jane's e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane's profit-per-conversion before advertising expenses?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Jane's e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane's profit-per-conversion before advertising expenses?

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Dynamic search ads would be most helpful for...

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Dynamic search ads would be most helpful for...

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Reviewing "Search Terms" data on the Keywords tab will help advertisers to identify:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Reviewing "Search Terms" data on the Keywords tab will help advertisers to identify:

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In a Reach and Frequency report, "Frequency" is defined as the:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

In a Reach and Frequency report, "Frequency" is defined as the:

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An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

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An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:

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Exact Match Impression Share metrics:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Exact Match Impression Share metrics:

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You can add a '+' modifier in front of broad match keywords to...

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You can add a '+' modifier in front of broad match keywords to...

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You're an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You're an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

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A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user's experience?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user's experience?

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Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:

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Which is the quickest way to add a long list of locations to target in an AdWords campaign?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which is the quickest way to add a long list of locations to target in an AdWords campaign?

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Linking your Google+ Page to your AdWords account...

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Linking your Google+ Page to your AdWords account...

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In an AdWords account, which statistic is viewable for each ad group?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

In an AdWords account, which statistic is viewable for each ad group?

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How might an advertiser compare, over time, two campaign metrics such as "cost per conversion" and "cost"?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

How might an advertiser compare, over time, two campaign metrics such as "cost per conversion" and "cost"?

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Which allows advertisers to automate AdWords reporting and campaign management?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which allows advertisers to automate AdWords reporting and campaign management?

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An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

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An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:

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You're running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You're running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all
service offerings?

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An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?

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What is the definition of actual cost-per-click (CPC)?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

What is the definition of actual cost-per-click (CPC)?

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Advertisers can provide physical address information about their businesses through Google My Business accounts. Ads that include this type of information are eligible to show on:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Advertisers can provide physical address information about their businesses through Google My Business accounts. Ads that include this type of information are eligible to show on:

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One factor the AdWords system uses to calculate an ad's actual cost-perclick (CPC) is the:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

One factor the AdWords system uses to calculate an ad's actual cost-per click (CPC) is the:

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AdWords Editor allows users to:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

AdWords Editor allows users to:

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An advertiser can apply mobile bid adjustments at which of the following levels?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser can apply mobile bid adjustments at which of the following levels?

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What are Sitelinks?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

What are Sitelinks?

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The AdWords Application Programming Interface (API) allows developers to use applications that:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

The AdWords Application Programming Interface (API) allows developers to use applications that:

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Each of the following are benefits you'd expect from Product Listing Ads except...

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Each of the following are benefits you'd expect from Product Listing Ads except...

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A high Quality Score can:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

A high Quality Score can:

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If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

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What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

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In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

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On which tab can advertisers see credits for invalid clicks within their AdWords accounts?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

On which tab can advertisers see credits for invalid clicks within their AdWords accounts?

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How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?

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To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

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You manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

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In order to differentiate ads from those of competitors, advertisers should:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

In order to differentiate ads from those of competitors, advertisers should:

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Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?

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"Mobile app engagement" campaigns can be used to:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

"Mobile app engagement" campaigns can be used to:

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Maria would like to target people who've already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Maria would like to target people who've already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

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Your client sells gardening supplies online. You suggest she use sitelinks because they can:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

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Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. what can she do with a manager account that she can't do with an individual account?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. what can she do with a manager account that she can't do with an individual account?

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Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. why did she choose this option?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. why did she choose this option?

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How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

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You have an online electronics business and you've set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You have an online electronics business and you've set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

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According to Google data, after seeing an ad on their smartphone, more than half of people:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

According to Google data, after seeing an ad on their smartphone, more than half of people:

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Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor's in search results when people enter keywords like "sailing excursions on San Francisco Bay." Which automated bid strategy could help him attain the top position?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor's in search results when people enter keywords like "sailing excursions on San Francisco Bay." Which automated bid strategy could help him attain the top position?

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You're reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as "boat snorkeling tour" and "beachside snorkeling tour." You can use this information to:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You're reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as "boat snorkeling tour" and "beachside snorkeling tour." You can use this information to:

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You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What's the final bid amount?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What's the final bid amount?

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An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn't available. The most likely reason is that the advertiser:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn't available. The most likely reason is that the advertiser:

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You can add a "+" modifier in front of the words in a broad match keyword to:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You can add a "+" modifier in front of the words in a broad match keyword to:

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What can you learn from attribution reports?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

What can you learn from attribution reports?

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A successful AdWords text ad:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

A successful AdWords text ad:

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According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

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If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

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Why would the data for a Search Network campaign show conversions but no view-through conversions?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Why would the data for a Search Network campaign show conversions but no view-through conversions?

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According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

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If your campaign's daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

If your campaign's daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

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An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

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Customers who want to increase app downloads should use which campaign type?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Customers who want to increase app downloads should use which campaign type?

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Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

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Return on investment (ROI) information can help you manage a client's campaign by helping you determine how to:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Return on investment (ROI) information can help you manage a client's campaign by helping you determine how to:

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Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

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True or false: Product Listing Ads use Merchant Center product data to decide how and where to show ads.

Google AdWords Advanced Search Exam (last updated on April 15, 2016

True or false: Product Listing Ads use Merchant Center product data to decide how and where to show ads.

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Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

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To optimize a client's campaign to get the most out of her mobile advertising, you can:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

To optimize a client's campaign to get the most out of her mobile advertising, you can:

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Which is a best practice for creating a mobile-preferred ad?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which is a best practice for creating a mobile-preferred ad?

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Your average bid is US$10 and you've enabled enhanced cost-per-click bidding (ECPC). Assuming you haven't set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that's more likely to lead to a sale?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Your average bid is US$10 and you've enabled enhanced cost-per-click bidding (ECPC). Assuming you haven't set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that's more likely to lead to a sale?

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Jose has a limited AdWords budget, and his ads aren't showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Jose has a limited AdWords budget, and his ads aren't showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

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Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

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The automated "Maximize clicks" bid strategy attempts to get advertisers the most:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

The automated "Maximize clicks" bid strategy attempts to get advertisers the most:

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An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What's the most likely cause?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What's the most likely cause?

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An advertiser wants to improve the position of ads on Google but isn't willing to raise bids. What else could increase Ad Rank?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser wants to improve the position of ads on Google but isn't willing to raise bids. What else could increase Ad Rank?

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You sell chocolate and want to tailor your text ads so they more directly match people's search terms, like "dark chocolate." You use keyword insertion code "We sell {KeyWord:Chocolate}". Your headline could look like this:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You sell chocolate and want to tailor your text ads so they more directly match people's search terms, like "dark chocolate." You use keyword insertion code "We sell {KeyWord:Chocolate}". Your headline could look like this:?

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You're working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You're working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

Contact at : amarsinghinsights@gmail.com for further details

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What's the best way to do this?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What's the best way to do this?

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Which statement is true?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which statement is true?

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The format of a Product Listing Ad is different from that of a standard text ad in that it includes:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

The format of a Product Listing Ad is different from that of a standard text ad in that it includes:

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According to Google data, 70% of mobile searchers who've recently made a purchase have:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

According to Google data, 70% of mobile searchers who've recently made a purchase have:

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Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it's improving her campaign performance?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it's improving her campaign performance?

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How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client's Search Network campaign?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client's Search Network campaign?

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Which report and metric should you analyze to see how often your client's ads are showing above search results in comparison with other advertisers?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

Which report and metric should you analyze to see how often your client's ads are showing above search results in comparison with other advertisers?

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After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean's experience?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean's experience?:

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You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

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A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

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An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

Google AdWords Advanced Search Exam (last updated on April 15, 2016

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

Contact at : amarsinghinsights@gmail.com for further details

The majority of consumers want ads customized to their:

Google AdWords Advanced Search Exam (last updated on April 15, 2016

The majority of consumers want ads customized to their:

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True or false: If you'd prefer to reach as many people as possible, use exact match or phrase match keywords.

Google AdWords Advanced Search Exam (last updated on April 15, 2016

True or false: If you'd prefer to reach as many people as possible, use exact match or phrase match keywords.

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You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?

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How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?

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Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, "Sweet & spicy coconut," with related keywords like "coconut snacks" in a single ad group?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, "Sweet & spicy coconut," with related keywords like "coconut snacks" in a single ad group?

Contact at : amarsinghinsights@gmail.com for further details

Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

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If you want to target ads to only people who speak Spanish, you can:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

If you want to target ads to only people who speak Spanish, you can:

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Which is a best practice for optimizing a landing page for AdWords?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which is a best practice for optimizing a landing page for AdWords?

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You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they're searching on Google or surfing a pet-supply website?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they're searching on Google or surfing a pet-supply website?

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AdWords Editor lets users do all of these things except:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

AdWords Editor lets users do all of these things except:

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You have a budget of US$75 per day for your client's Search campaign, and you'd like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You have a budget of US$75 per day for your client's Search campaign, and you'd like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

Contact at : amarsinghinsights@gmail.com for further details

One factor the AdWords system uses to calculate an ad's actual cost-perclick (CPC) is the:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

One factor the AdWords system uses to calculate an ad's actual cost-perclick (CPC) is the:

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Dynamic search ads would be most helpful for:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Dynamic search ads would be most helpful for:

Contact at : amarsinghinsights@gmail.com for further details

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

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An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

Contact at : amarsinghinsights@gmail.com for further details

Someone searches on "laptop computers" and clicks an ad. Which landing page would be most relevant?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Someone searches on "laptop computers" and clicks an ad. Which landing page would be most relevant?

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You're the account manager for a client who wants to increase reservations at her boutique hotel. You've been manually managing the bids for her campaigns, and you're looking for ways to save time and optimize. How can you most effectively do this?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You're the account manager for a client who wants to increase reservations at her boutique hotel. You've been manually managing the bids for her campaigns, and you're looking for ways to save time and optimize. How can you most effectively do this?

Contact at : amarsinghinsights@gmail.com for further details

How would you determine the clickthrough rate (CTR) for a client's search ads?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

How would you determine the clickthrough rate (CTR) for a client's search ads?

Contact at : amarsinghinsights@gmail.com for further details

Your client's product costs US$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Your client's product costs US$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

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Which of these statements is true?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which of these statements is true?

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You're using target search page location bidding. You know it's working because you see your ad:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You're using target search page location bidding. You know it's working because you see your ad:

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Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

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If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

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Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What's the final cost each time his ad is clicked?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What's the final cost each time his ad is clicked?

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A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on "roses"?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on "roses"?

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Which is a best practice for writing an effective text ad?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which is a best practice for writing an effective text ad?

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High quality ratings for an ad can:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

High quality ratings for an ad can:

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Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

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If you're currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

If you're currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

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Each of these are benefits you'd expect from Product Listing Ads except:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Each of these are benefits you'd expect from Product Listing Ads except:

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The strategic use of different marketing channels affects:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

The strategic use of different marketing channels affects:

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With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

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Which option can you use to capture potential business later in the day, even on a limited budget?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which option can you use to capture potential business later in the day, even on a limited budget?

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Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You're reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with

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Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return oninvestment (ROI) is positive, which recommendation best positions the company for maximum profit?

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The owners of a coffeehouse would like to run an "afternoon espresso" promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

The owners of a coffeehouse would like to run an "afternoon espresso" promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?

Contact at : amarsinghinsights@gmail.com for further details

An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to be shown?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An ad group contains the phrase-matched keyword "underwater camera."Which search query may trigger an ad in this ad group to be shown?

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You're tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You're tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

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An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

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You want to see how raising your client's target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You want to see how raising your client's target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

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Keyword Planner can do all of these things except:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Keyword Planner can do all of these things except:

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You can use the AdWords Application Programming Interface (API) to:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You can use the AdWords Application Programming Interface (API) to:

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Which lets you change keywords, campaigns, ads, ad groups, and product groups?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which lets you change keywords, campaigns, ads, ad groups, and product groups?

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Which lets you change keywords, campaigns, ads, ad groups, and product groups?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which lets you change keywords, campaigns, ads, ad groups, and product groups?

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Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?

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If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

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Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What's the best way to achieve this?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What's the best way to achieve this?

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Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like "wine glasses" and "drinking glasses." Which might you add as negative keywords to prevent your ads from showing on such searches?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like "wine glasses" and "drinking glasses." Which might you add as negative keywords to prevent your ads from showing on such searches?

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The AdWords Application Programming Interface (API) allows developers to use applications that:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

The AdWords Application Programming Interface (API) allows developers to use applications that:

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Roxanne's online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Roxanne's online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

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Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?

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Which statement about ad extensions isn't true?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which statement about ad extensions isn't true?

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An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

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Small-business owner Marcos set up his AdWords campaign by thinking of "obvious" keywords off of the top of his head. What's one way he might improve them?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Small-business owner Marcos set up his AdWords campaign by thinking of "obvious" keywords off of the top of his head. What's one way he might improve them?

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True or false: Adding an extension to a text ad improves an advertiser's Quality Score.

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

True or false: Adding an extension to a text ad improves an advertiser's Quality Score.

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The keyword insertion code in an ad's headline is "Buy {KeyWord:Books}." The ad appears when someone searches on "flower books" and the query matches a broad match keyword, "gardening books." How would the headline read?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

The keyword insertion code in an ad's headline is "Buy {KeyWord:Books}." The ad appears when someone searches on "flower books" and the query matches a broad match keyword, "gardening books." How would the headline read?

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To create a customer experience that's relevant and useful at every touchpoint, a search advertiser should focus on:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

To create a customer experience that's relevant and useful at every touchpoint, a search advertiser should focus on:

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You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

Contact at : amarsinghinsights@gmail.com for further details

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016)

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

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Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016)

Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?

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You can use target cost-per-acquisition (CPA) bidding to help

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016)

You can use target cost-per-acquisition (CPA) bidding to help

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A furniture store owner is creating her first AdWords campaign. What's the best way to group her products?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016)

A furniture store owner is creating her first AdWords campaign. What's the best way to group her products?

Contact at : amarsinghinsights@gmail.com for further details

Data shows that your client's ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016)

Data shows that your client's ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

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A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won't raise his Quality Score?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016)

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won't raise his Quality Score?

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You might analyze exact match impression share data to get an idea of:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You might analyze exact match impression share data to get an idea of:

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Which is a best practice for writing an effective text ad?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which is a best practice for writing an effective text ad?

Contact at : amarsinghinsights@gmail.com for further details

You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they've arrived in France. What language and location should you target?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You own a pet-supply store with various category pages on your website, and you've set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword "dog treats" could be something like:

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Heather has a mobile app she wants people to keep using once they've downloaded it. How can she make it more engaging?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Heather has a mobile app she wants people to keep using once they've
downloaded it. How can she make it more engaging?

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Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

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Which is a benefit of using AdWords editor?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which is a benefit of using AdWords editor?

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An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

Contact at : amarsinghinsights@gmail.com for further details

An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?

Contact at : amarsinghinsights@gmail.com for further details

You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which results is most likely?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which results is most likely?

Contact at : amarsinghinsights@gmail.com for further details

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm - 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm - 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?

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Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:

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In order to differentiate ads from the ads of competitors, advertisers creating text ads should:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

In order to differentiate ads from the ads of competitors, advertisers creating text ads should:

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Which approach to bidding is best suited to maximize profit?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which approach to bidding is best suited to maximize profit?

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An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?

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Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?

Contact at : amarsinghinsights@gmail.com for further details

How could an advertiser determine the most profitable keywords within a campaign?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

How could an advertiser determine the most profitable keywords within a campaign?

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Which scenario would record to two conversions (1-per-click)?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which scenario would record to two conversions (1-per-click)?

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The IP Exclusion tool allows advertisers to:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

The IP Exclusion tool allows advertisers to:

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Which are key elements to keep in mind when optimizing a landing page for AdWords

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which are key elements to keep in mind when optimizing a landing page for AdWords

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To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

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What can be learned from a Search Funnel?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

What can be learned from a Search Funnel?

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Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance

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Which is the most appropriate action to take when a keyword is below the "first page bid estimate" listed in the Status column of the Keywords tab?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which is the most appropriate action to take when a keyword is below the "first page bid estimate" listed in the Status column of the Keywords tab?

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Which is the most appropriate action to take when a keyword is below the "first page bid estimate" listed in the Status column of the Keywords tab?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which is the most appropriate action to take when a keyword is below the "first page bid estimate" listed in the Status column of the Keywords tab?

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How should advertisers use their websites to help them structure their accounts?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

How should advertisers use their websites to help them structure their accounts?

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One reason for using Conversion Optimizer is to:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

One reason for using Conversion Optimizer is to:

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An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?

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Which feature distinguishes location extensions from regional and customized campaign targeting?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which feature distinguishes location extensions from regional and customized campaign targeting?

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A new coffeehouse downtown would like to run an "afternoon espresso" promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

A new coffeehouse downtown would like to run an "afternoon espresso" promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?

Contact at : amarsinghinsights@gmail.com for further details

Often, the "last click" before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Often, the "last click" before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?

Contact at : amarsinghinsights@gmail.com for further details

An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:

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A user conducts a search on the term "laptop computers" and clicks on an ad. Which landing page would be the most relevant to that user?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

A user conducts a search on the term "laptop computers" and clicks on an ad. Which landing page would be the most relevant to that user?

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You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

Contact at : amarsinghinsights@gmail.com for further details

What determines a keyword's clickthrough rate (CTR)?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

What determines a keyword's clickthrough rate (CTR)?

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How does the Conversion Optimizer use an advertisers cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

How does the Conversion Optimizer use an advertisers cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?

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An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

Contact at : amarsinghinsights@gmail.com for further details

Which AdWords feature is compatible with Conversion Optimizer

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

 Which AdWords feature is compatible with Conversion Optimizer

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An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:

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An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure acheives both goals?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure acheives both goals?

Contact at : amarsinghinsights@gmail.com for further details

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

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Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

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The purpose of a developer or authentication token is to track:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

The purpose of a developer or authentication token is to track:

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An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. Which action should the advertiser take to increase the number of conversions received?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. Which action should the advertiser take to increase the number of conversions received?

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information an advertiser would find in the Change History tool would be

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

information an advertiser would find in the Change History tool would be

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At which level of an AdWords account can an advertiser make changes to network and location targeting settings

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

At which level of an AdWords account can an advertiser make changes to network and location targeting settings

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In a Reach and Frequency report, "Reach" is defined as the:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

In a Reach and Frequency report, "Reach" is defined as the:

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You are gaining a reputation as a true wizard of AdWords and just won a multi-million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

You are gaining a reputation as a true wizard of AdWords and just won a multi-million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?

Contact at : amarsinghinsights@gmail.com for further details

An advertiser targeting only France determines that clicks have been received from users in Switerzland. Why might clicks outside of the target location occur?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An advertiser targeting only France determines that clicks have been received from users in Switerzland. Why might clicks outside of the target location occur?

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An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to display?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to display?

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Business listings in Google Places can be:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Business listings in Google Places can be:

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AdWords Campaign Experiments allow you to...

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

AdWords Campaign Experiments allow you to...

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The keyword insertion code in an ads headline reads: "Buy {KeyWord:Books}." The related ad appeared when a user searched "flower books" and the query expanded to a broad-matched keyword in the account, "gardening books." In this example, how would the ads headline be displayed?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

The keyword insertion code in an ads headline reads: "Buy {KeyWord:Books}." The related ad appeared when a user searched "flower books" and the query expanded to a broad-matched keyword in the account, "gardening books." In this example, how would the ads headline be displayed?

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Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?

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If the query "Seattle plumbers" is entered into Google, Google will use the location term that is part of the query to show ads:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

If the query "Seattle plumbers" is entered into Google, Google will use the location term that is part of the query to show ads:

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Which is the next stage of detection in an AdWords accont, if Googles automatic filtering system does not successfully remove all potentially invalid clicks?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Which is the next stage of detection in an AdWords accont, if Googles automatic filtering system does not successfully remove all potentially invalid clicks?

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Janes e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Janes profit-per-conversion before advertising expenses?

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Janes e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Janes profit-per-conversion before advertising expenses?

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Dynamic search ads would be most helpful for...

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Dynamic search ads would be most helpful for...

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Reviewing "Search Terms" data on the Keywords tab will help advertisers to identify

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

Reviewing "Search Terms" data on the Keywords tab will help advertisers to identify

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In a Reach and Frequency report, "Frequency" is defined as the:

Google AdWords Advanced Search Exam (last updated on April 15, 2016 2016).

In a Reach and Frequency report, "Frequency" is defined as the:

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